Search
Help! I have a new website but no visitors!
You could have the most impressive looking website on earth but it still doesn’t guarantee you hoards of Mumbai scale traffic visiting your site if your website has not been search engine optimised.
A question that is raised by some of our clients is ‘Why am I not getting any traffic to my site?’. This question is usually raised within the first couple of weeks since the launch and this is the exact reason why.
It takes time for a website to be efficiently ‘crawled’ by search engines and once this happens your site will start to appear in search results.
Patience is a virtue here! In our experience we’ve had a website picked up in a couple of days and other times a few weeks. Once the search ‘crawler’ has picked up your site it will then take a few days for your website to settle within the search result rankings.
What effects my search ranking?
There are a number of issues, but these are the main ones:
- How competitive your chosen keywords are
- Your websites structure and ease of navigation
- If your website code is clean, tidy and validates
- How many ‘backlinks’ you have (relevant and genuine links to your website from other sites)
Tired of waiting?
There are a number of ways to drive traffic to your site before it becomes settled in with the search engine rankings.
- Pay Per Click Advertising – this enables you to appear in the ’sponsored’ Google links in search results using the Google AdWords program.
- Social Media Marketing – setup a Twitter, Facebook and LinkedIn account to produce some direct traffic to your site.
- Good old fashioned marketing – business cards, brochures, leaflets and networking are classic ways of getting people interested in your services and in turn your website.
Filed in: News & Views, Search
