Millions of people tune into the leading search engines every single day, some of these people will be your potential customers. Can you afford to let these customers go to your competitors?

Many factors affect how high a search engine will list your website when someone searches for a relevant key phrase.

Search engines, such as Google, MSN and Ask Jeeves will maintain and constantly update a record of your website. Their computers automatically visit your site on a regular basis (usually at least once a month) and review its content and structure and the way in which it has been built.

They also consider how long the site has been around, how often it is updated and how many other websites link into it.

Using this information and an ever-changing series of formulas, the search engines will rank your website for each of your main keywords. To improve your ranking, you need to improve the way your site identifies its most important keywords. You need to ‘optimise’ the site and constantly monitor and refine everything about it.

Search engine optimisation is not an overnight success. It will help to improve your site's search engine performance and is the best way to attract more visitors, but it delivers results gradually as the search engines update their picture of your website.