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Using Twitter effectively for your business

If you use Twitter then you will have noticed an influx of businesses and brands using their 140 characters to promote their services or goods.

Most organisations send out their marketing messages directly to other Twitterers’ inboxes, whilst others choose to send out links within their tweets.

What they don’t seem to understand is that most of the ‘twitter verse see these as nothing more but annoying spam.

Below is a list of 5 hints that, if followed correctly, will hopefully see your followers increase, clickthroughs soar and customer loyalty strengthen:

1. A personal approach
Try and be as personal as possible, not like a corporate robot repeating the same marketing messages.

2. Respond
Always be sure to respond to any form of contact, be it a @ reply or a direct mail. This will add to 1.

3. Don’t use hash-tags!
You’ll notice that some people add the most popular hash-tags on to their tweets to attract more responses. This doesn’t work – its just as bad as spamming!

4. Re-tweet useful links
If you find a tweet that is likely to be of interest to your followers/customers, then re-tweet it – they may just thank you.

5. A support desk
You could use your Twitter account as a live support desk for your goods or services. Many businesses are doing this – just make sure you have the time and resources to use it efficiently.

Filed in: News & Views, Social Media